Citygate Outlet

Citygate Chinese New Year 2025

Transforming Tradition into Tech: How Cymballe Turned CNY into a Digital Experience That Delighted Marketers

At Cymballe, we believe innovation lies in blending heritage with cutting-edge technology. Our recent collaboration with Citygate Outlets for the KitKat CNY Interactive Experience exemplifies this philosophy. By merging tradition with digital creativity, we crafted a seamless, immersive experience that resonated with users and delivered measurable value for marketers.  

The challenge? To create a festive touchpoint that felt personal, memorable, and shareable. Our solution? A digital Cat God fortune-teller powered by AI, where users interacted with motion sensors, cameras, and animated visuals to unlock personalized luck notes and WhatsApp stickers. Every interaction became a story, fostering emotional connections and organic engagement.  

What set this apart was our focus on growth through intuitive design and insight-driven strategies. By integrating QR codes and WhatsApp, we bridged the gap between physical and digital realms, turning fleeting moments into lasting brand interactions. 

For marketers, this showcases how digital tools can amplify cultural moments without sacrificing authenticity. With Cymballe, you gain a partner that prioritizes budget -smart solutions, creative storytelling, and data-driven outcomes. Whether it’s crafting interactive experiences or refining your digital strategy, we turn challenges into opportunities. Let’s build something unforgettable—together.