FWD Max

AR Gamification Boosts Health Insurance Campaign

Digital innovation, Digital marketing strategy, CRM integration, Customer journey design, AR gamification

Revolutionizing Campaigns with AR Gamification: How Cymballe Empowered FWD MAX’s Health Insurance Initiative


In the fast-paced world of digital marketing, capturing user attention and driving engagement requires creativity, strategy, and cutting-edge technology. Cymballe partnered with FWD MAX to launch a groundbreaking campaign that merged the power of AR gamification with the appeal of Hong Kong’s beloved boy band. This collaboration not only highlighted the importance of health insurance but also demonstrated how innovative digital solutions can elevate brand visibility, foster user interaction, and boost app adoption.


The challenge was clear: how to make a health insurance campaign both relatable and memorable in a competitive market. Cymballe’s approach centered on creating an immersive experience that resonated with audiences. By integrating AR gamification into the FWD MAX app, users were invited to engage with interactive content that blurred the line between entertainment and education. The seamless addition of an instant lucky draw feature further incentivized participation, turning casual users into active advocates.


Behind the scenes, Cymballe’s team leveraged a suite of services to ensure the campaign’s success. Every detail was crafted to enhance user engagement and ensure personalized interactions, with real-time insights captured to refine strategies. The result? A campaign that not only educated but also delighted, driving growth without compromising budget or creative vision.


Marketers often grapple with balancing innovation and cost-efficiency, but Cymballe’s expertise lies in turning challenges into opportunities. This campaign resulted in a stronger brand presence, deeper user connections, and a foundation for long-term engagement.


For marketers seeking to stand out in a crowded digital landscape, Cymballe’s approach offers a blueprint for success. Whether it’s crafting gamified experiences, optimizing app performance, or unlocking actionable insights, our services are designed to turn ideas into impact. Let’s redefine what’s possible—because the future of marketing is interactive, intelligent, and unforgettable.


Ready to elevate your next campaign? Partner with Cymballe and unlock the full potential of your audience.