PacificPlace

Christmas 2024

Transforming Festive Experiences with AI-Driven Marketing Strategies

The holiday season is all about connection—between brands and audiences, events and attendees, and stories and memories. At Pacific Place, we turned the 2024 Christmas season into a digital marketing triumph by crafting an immersive Photo Experience. Our goal was to create a seamless, engaging event that delights participants while driving meaningful leads and actionable insights.

Innovative Solutions

Cymballe stepped in to transform this challenge by leveraging cutting-edge digital tools to streamline registration and boost engagement. At the heart of our solution was a character-driven design that blended functionality with festive charm in the RSVP system. Attendees could effortlessly manage their registrations through an online payment gateway featuring a "My Cart" option, while phone and email login ensured accessibility. The tailor-made CMS control empowered organizers to update content in real time, keeping the event narrative fresh and dynamic.

Engaging Photo Experience

Our smart, tech-enabled photo booth blended interactivity with real-time growth opportunities. Guests captured memories with Santa, instantly printed photos, and shared their experiences via QR codes linked to their RSVPs. This integration not only enhanced the festive atmosphere but also created a direct pathway for brands to connect with attendees.

Key to our success was the seamless fusion of live streaming and DSLR camera integration, ensuring high-quality preservation of every moment while facilitating real-time engagement. The multi-location setup ensured accessibility, and the RSVP website integration streamlined participant tracking and personalized follow-ups.

By prioritizing user experience and operational efficiency, we enhanced attendee satisfaction and positioned Pacific Place as a leader in innovative event management.