Sun Life Hong Kong

Dragon Boat Campaign 2025

Transforming Traditions into Digital Excellence: How Cymballe Powered Sun Life’s Dragon Boat Campaign

At Cymballe, we believe innovation thrives at the intersection of tradition and technology. When Sun Life Hong Kong sought to celebrate the Dragon Boat Competition with the Hong Kong Tourism Board, we reimagined the experience through a seamless blend of physical and digital engagement. Our approach wasn’t just about creating a campaign—it was about crafting a journey that resonates with customers, drives growth, and leaves a lasting impression.  

The challenge? To connect with audiences in a way that feels both authentic and modern. We designed an O2O customer journey that bridges on-site interactions with mobile interactive game, ensuring every touchpoint delivers value. From intuitive UI design for mobile and onsite displays to responsive HTML development, we prioritized accessibility and engagement. Our streamlined data collection, empowering Sun Life to gain real-time insights into customer behavior and refine their strategy.  

Collaborating with shopping mall and leveraging creative decoration design, we transformed physical spaces into immersive experiences. 3D model creation added a layer of visual storytelling, while incentive design ensured participation felt rewarding and meaningful. Every detail was crafted to align with Sun Life’s brand identity, fostering deeper connections with their audience.  

For marketers, this project highlights by focusing on user insight and seamless integration, we proved that even traditional events can evolve into digital success stories.  

Ready to elevate your campaigns? Let’s turn your vision into a legacy. Partner with Cymballe and redefine what’s possible.