GlaxoSmithKline Limited

Shingles Truck Event

Transforming Public Health Awareness: GSK Shingles Truck Digital Experience

In an era where digital engagement drives growth, Cymballe partnered with GSK to create an immersive digital experience that educated the public on shingles prevention while fostering meaningful interactions. The challenge was clear: how to deliver impactful health education in a way that resonates with audiences and generates actionable insights. The solution? A mobile promotional truck transformed into a dynamic hub of innovation, blending technology, creativity, and strategic planning to provide a seamless experience.

The result was a digital experience that bridged the gap between education and engagement. By combining an interactive Shield Sensor Game with an AI-powered photo experience, the campaign amplified reach and fostered deeper connections with the audience. Additionally, expert nurse consultations added a personal touch that reinforced trust and credibility. Cymballe turned a public health initiative into a scalable model for engagement.

In a world where attention spans are fleeting, Cymballe’s work with GSK Shingles 2024 proves that the right mix of technology and creativity can transform challenges into opportunities—driving growth, building trust, and creating lasting connections.