Hong Kong Exchanges and Clearing Limited

HKEX 25th Anniversary - The Gong Mobile

Transforming Tradition into Innovation: How Cymballe Powered HKEX’s 25th Anniversary Campaign

Marketers know that success lies in blending creativity with strategy. When HKEX celebrated its 25th listing anniversary with the Gong Mobile —a promotion truck blending history, interactivity, and modern tech—Cymballe rose to the challenge. 

The Gong Mobile was more than just a vehicle; it was a storytelling platform. Cymballe’s team designed an O2O customer journey that seamlessly connected physical and digital experiences. From the moment visitors engaged with the promotional truck, they were guided through an immersive journey featuring interactive kiosks, 3D models of historical artifacts, and a fun, HKEX-themed game. This approach ensured that every touchpoint was purposeful, fostering a deeper brand connection and generating leads through real-time engagement.

Regulatory compliance was another key focus. Cymballe managed the TPPE Application process, ensuring the event met all legal requirements while maintaining a seamless visitor experience. Our Event Management and Manpower Arrangement strategies optimized operational efficiency, allowing the team to focus on delivering exceptional service.  

Cymballe’s ability to merge technical precision with creative flair made the Gong Mobile a standout success. By prioritizing insight-driven design and budget-conscious execution, we proved that innovation doesn’t have to compromise quality. For marketers seeking to elevate their campaigns, the lesson is clear: when you partner with a team that understands both the art and science of digital transformation, the possibilities are limitless.  

Ready to turn your vision into an unforgettable experience? Let’s build something extraordinary.